Goodwill is an accounting term that describes the difference between what a buyer is prepared to pay for a business and the value of that business’s tangible assets. In theory it is made up of things like brand values and the value of patents.
Goodwill is an accounting term that describes the difference between what a buyer is prepared to pay for a business and the value of that business’s tangible assets. In theory it is made up of things like brand values and the value of patents.