Electra Private Equity, together with Exponent Private Equity, is pleased to announce the proposed acquisition of Photobox Group, Europe’s leading digital consumer service for personalised products and gifts.
Present in 22 European markets, Photobox Group is the parent of the PhotoBox, Moonpig, PaperShaker, Sticky9, Hofmann, Posterjack and posterXXL brands. The group has a strong customer base fulfilling 19 million orders across Europe in the last twelve months.
The acquisition, which is subject to certain conditions including consultation with employee representatives and anti-trust clearance, would support Photobox Group’s ambitions in the market for personalised products and gifts through accelerated mobile, product and international expansion. On completion, Electra will invest £89 million.
ELTA : Electra buys Photobox