EPE Special Opps backs British homeware brands – EPE Special Opportunities Limited says that on 28 July 2021, ESO Investments 1 Limited (which is 100% owned by the company) bought a majority stake in Hamsard 3634 Limited. Hamsard is a recently incorporated holding company which now owns a collection of six heritage British homeware brands, including the Kilner and Mason Cash marques, as well as Viners, Typhoon, Ravenhead and Price & Kensington. These brands develop and distribute a wide product range including jars, mixing bowls, cutlery, glassware and tableware.
The portfolio of brands was built up by Rayware Limited, a company controlled by the Endfield family.
The brands being acquired have achieved significant growth, helped by strong relationships with a long-standing customer base, and more recently supported by structural trends including home cooking, sustainability and premiumisation. The brands achieved sales of £35.6m for the year ended 31 December 2020, representing year on year growth of 21% (with non-material net profits due to management charges that will discontinue going forward).
EPE Special Opportunities will assist the brands’ future growth ambitions by supporting international growth and the development of a digitally led channel strategy.
As part of the buyout, ESO Investments 1 invested £22.5m. Following this deal, EPE Special Opportunities has available cash of £20.0m.
ESO : EPE Special Opps backs British homeware brands