RTW Venture backs InBrace – RTW Venture Fund, other investment vehicles of RTW Investments, and other investment firms participated in the $102m Series D funding round for InBrace on 08 September 2021.
InBrace is a privately held medical technology company pioneering SmartwireTM, a behind-the-teeth teeth straightening approach. The company treats all types of orthodontic cases from mild to severe malocclusions.
The Series D financing was co-led by Farallon Capital Management, L.L.C. and Marshall Wace. Additional new investors included funds and accounts managed by BlackRock, Endeavour Vision, MVM Partners, RTW Investments, LP and Soleus Capital as well as funds affiliated with existing investors Vivo Capital, Novo Ventures and venBio.
InBrace says that it is one of the fastest growing companies in the $40bn orthodontics market. The company intends to use proceeds of the Series D financing to accelerate growth by expanding its sales force, launching new marketing initiatives, and driving further support and integration with new and existing orthodontic providers across the country.
“InBrace is the first to introduce the use of the revolutionary Programmed Non-Sliding Mechanics process for moving teeth. Its proprietary Smartwire™ has been designed and fabricated with AI and Gentleforce™ Technology to deliver a superior experience that provides fast results and healthy tooth movement, while being completely hidden behind the teeth. Each Smartwire™ is personalized for each mouth and is made from a programmable memory wire that gently works behind the teeth while allowing patients to eat, drink, brush, and floss normally. InBrace is orthodontics on autopilot. InBrace moves teeth without the painful monthly tightenings or frequent changing of plastic aligners required with traditional options.
According to InBrace, in North America alone, approximately 6 million people begin orthodontic treatment every year with traditional teeth straightening options. However, there remains up to 178 million North Americans who could benefit from teeth straightening but haven’t started treatment because they want an option that’s completely hidden, does not compromise their lifestyle, and provides healthy, fast results with more comfort – conditions that were unmet until InBrace introduced Smartwire™. Orthodontists can now tap into the unmet needs of today’s busy and aesthetically-minded consumers without compromising clinical predictability and easeof-use.”